Incomparable was started in 1984 in Johannesburg, South Africa.
Working around a kitchen table, often late into the night, Jennifer Pascall was busy transforming small pieces of ground stone & clay into buttons of all shapes and sizes.
As the company evolved, ladies from the local community were hired and trained in the art of button making. Most of the Incomparable team had never held a paintbrush before they joined the company and are now absolute masters of their art and justifiably proud of their work.
The ladies' sense of belonging within the company and skills as crafters not only gives them tremendous pleasure but also provides them with economic empowerment. Many of the team are the sole breadwinner of their family.
Incomparable buttons are fully washable and dry cleanable*. This is a first for ceramic buttons and offers sewers, knitters, crafters and clothing manufacturers a great alternative to plastic. When you've put so much effort into your lovingly handmade items, 'why settle for plastic?'
Incomparable is very strongly committed to using environmentally friendly materials and production processes.
* The buttons are fully washable; we recommend that the garment is turned inside out prior to washing, and that normal care is taken in the handling of the item.
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