Long before most companies had mission statements, Noro Yarn's founder, Eisaku Noro, chose those words to capture his vision.
"I was born and grew up in a place where more great unspoiled nature is left than anywhere else in Japan, so the world of nature is always close. Whether I am aware of it or not, I am inspired by it in many ways," explains Noro.
Noro's reliance on natural fibers is another link to the natural world. Chock full of wool, silk, mohair and other fibers drawn from animals and plants, Noro yarns have a visceral connection to the natural world.
"Natural fibers have great features that synthetic fibers cannot mimic, and we want to leave these as much as possible in our yarns,"
says Noro. (Think of wool's breathability and the luster of mohair.) The yarn's reliance on natural fibers is enhanced by the careful way that these fibers are gathered.
All animal fibers used to create Noro yarns come from certified organic farms, including producers in Australia, the Falkland Islands and South Africa—the best the world has to offer. Noro himself personally maintains the integrity of the production process, visiting farms, checking the type of equipment used to spin the fiber, and monitoring the dyeing process as well.
The Noro Yarns website showcases a variety of yarns with unique blends and characteristics. They offer yarns like Akari, a worsted weight multi-fiber blend with organic silk and cotton, and Asaginu, which combines fine French linen with traditional Japanese art paper. Their yarns are known for their quality, versatility, and the unique colorways they offer.
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