Why Noro Yarns?

Quality and Range

Long before most companies had mission statements, Noro Yarn's founder, Eisaku Noro, chose those words to capture his vision. "I was born and grew up in a place where more great unspoiled nature is left than anywhere else in Japan, so the world of nature is always close. Whether I am aware of it or not, I am inspired by it in many ways," explains Noro.

Noro's reliance on natural fibres is another link to the natural world. Chock full of wool, silk, mohair and other fibres drawn from animals and plants, Noro yarns have a visceral connection to the natural world.

Looking for inspiration? Why not try Noro - Akari with the PetiteKnit Sophie Shawl - Knitting Pattern. Alternatively, take a look at the Noro Magazines.

Ethical practice and Sustainability

"Natural fibres have great features that synthetic fibres cannot mimic, and we want to leave these as much as possible in our yarns," says Noro. (Think of wool's breathability and the lustre of mohair.) The yarn's reliance on natural fibres is enhanced by the careful way that these fibres are gathered.

All animal fibers used to create Noro yarns come from certified organic farms, including producers in Australia, the Falkland Islands and South Africa—the best the world has to offer. Noro himself personally maintains the integrity of the production process, visiting farms, checking the type of equipment used to spin the fiber, and monitoring the dyeing process as well.